### Course Overview
- **Course Title:** Digital Marketing Mastery 2.0
- **Instructor:** Ritu Singh
- **Target Audience:**
- Beginners in digital marketing
- Business owners seeking online growth
- Freelancers and marketing professionals
- Career changers entering digital marketing
- **Prerequisites:**
- Basic computer and internet skills
- Recommended: Access to a desktop/laptop (mobile/tablet insufficient for practical assignments)
- Familiarity with analytics tools, ads dashboards, and content creation (helpful but not mandatory)
### Curriculum Highlights
- **Key Topics Covered:**
- **Foundations of Digital Marketing:** Consumer behavior, channel selection, search engine mechanics
- **SEO (Search Engine Optimization):** On-page/off-page SEO, keyword research, technical SEO
- **SEM (Search Engine Marketing):** Google Ads, PPC campaigns, bid strategies
- **Social Media Marketing:** Platform-specific strategies (Facebook, Instagram, LinkedIn, Twitter), paid ads, organic growth
- **Content Strategy:** Blogging, video marketing, content calendars, storytelling
- **Email Marketing:** List-building, segmentation, automation, ethical lead generation
- **Analytics & Data Tracking:** Google Analytics, UTM parameters, performance reporting
- **E-commerce Marketing:** Conversion optimization, funnel analysis, retention strategies
- **Advanced Modules:**
- Marketing automation and chatbots
- Growth hacking techniques
- Neuromarketing principles
- Digital PR and influencer collaborations
- **Emerging Trends:** AI in marketing, AR/VR applications, future-proofing strategies
- **Key Skills Learned:**
- Planning and executing end-to-end digital marketing campaigns
- Running and optimizing **Google Ads**, **Facebook Ads**, and **LinkedIn Ads**
- Creating **SEO-optimized content** and backlink strategies
- Designing **customer personas** and **digital customer journeys**
- Setting up **email automations** and **lead nurturing sequences**
- Analyzing **Google Analytics** data and generating actionable reports
- Implementing **UTM tracking** and multi-channel attribution
- Developing **content calendars** and **social media strategies**
- Applying **A/B testing** for landing pages and ads
- Building **sales funnels** and **conversion rate optimization (CRO)** tactics
### Course Format
- **Duration:** 18.5 hours on-demand video
- **Format:** Self-paced online course (lifetime access)
- **Resources:**
- 34 downloadable templates, checklists, and guides
- Practical exercises and real-world examples
- Mobile and TV access
- **Certificate of completion** (Udemy-verified)
### Technical Specifications
- **Video Quality:** HD (1080p)
- **Language:** English
- **Subtitles/Captions:** Available (auto-generated)
- **Last Updated:** [N/A – Check Udemy for latest update date]
