Course Overview
- Course Title: Digital Marketing Foundations for Beginners
- Instructor: Ritu Singh
- Target Audience:
- Beginners with no prior digital marketing experience
- Entrepreneurs looking to grow their business online
- Freelancers seeking to expand their service offerings
- Marketing professionals wanting to update their digital skills
- Prerequisites:
- No prior experience in digital marketing required
- Basic computer and internet navigation skills
- A Google account (recommended for accessing tools like Google Ads and Google Analytics)
- Willingness to practice digital marketing strategies
Curriculum Highlights
- Key Topics Covered:
- Core principles of digital marketing and customer journey mapping
- Website development and SEO-friendly content creation
- Search Engine Optimization (SEO) techniques for higher Google rankings
- Search Engine Marketing (SEM) and Google Ads campaign management
- Social Media Marketing (SMM) strategies for Facebook, Instagram, and LinkedIn
- Integrated digital marketing planning (combining SEO, SEM, and SMM)
- Key Skills Learned:
- Building and optimizing a professional website
- Creating engaging, conversion-driven content
- Running high-performing Google Ads campaigns
- Developing data-driven social media strategies
- Using analytics tools to measure and improve campaign performance
- Crafting a comprehensive digital marketing strategy
Course Format
- Duration: 21.5 hours of on-demand video
- Format: Self-paced online course (lifetime access)
- Resources:
- 41 downloadable resources (worksheets, templates, guides)
- Quizzes and practical exercises
- Certificate of completion
- Accessible on mobile and TV