CPMM - Certified Professional Marketing Manager

Course Overview

• Course Title: CPMM - Certified Professional Marketing Manager
• Instructor: Dr. José Prabhu J
• Target Audience:
  • Marketing professionals
  • Business students
  • Entrepreneurs
  • Anyone interested in advancing their marketing skills
• Prerequisites:
  • Basic ideas and skills of sales, marketing, and digital marketing

Curriculum Highlights

• Key Topics Covered:
  • Introduction to Marketing Management
  • Market Research and Analysis
  • Consumer Behavior
  • Strategic Marketing Planning
  • Product and Brand Management
  • Digital Marketing
  • Integrated Marketing Communications
  • Sales and Distribution Management
  • Marketing Ethics and Legal Issues
  • Marketing Management Tools and Technologies
• Key Skills Learned:
  • Develop a comprehensive understanding of marketing principles
  • Conduct effective market research and data analysis
  • Apply theories and models to understand consumer behavior
  • Create and implement strategic marketing plans
  • Manage the entire product lifecycle and build strong brand strategies
  • Utilize digital marketing channels and tools
  • Develop and execute integrated marketing communication strategies
  • Implement effective sales strategies and manage distribution channels
  • Navigate ethical dilemmas and legal requirements
  • Leverage marketing tools and emerging technologies

Course Format

• Duration: 2 hours on-demand video
• Format: Self-paced online course
• Resources:
  • 1 practice test
  • Access on mobile and TV
  • Certificate of completion