Consumer behavior, Consumer Intention & Consumer Attitude

Course Overview

• Course Title: Consumer behavior, Consumer Intention & Consumer Attitude
• Instructor: Dr. José Prabhu J
• Target Audience: Professionals and students interested in consumer behavior, marketing, and business
• Prerequisites: Basic skills in sales, marketing, and Customer Relationship Management (CRM) ideas

Curriculum Highlights

• Key Topics Covered:
  • Introduction to Consumer Behavior
  • Psychological & Sociological Factors in Consumer Behavior
  • The Consumer Decision-Making Process
  • Consumer Attitudes
  • Consumer Intention
  • Contemporary Issues and Applications
• Key Skills Learned:
  • Understanding and analyzing consumer behavior
  • Predicting and influencing consumer behavior
  • Developing effective marketing strategies
  • Managing and changing consumer attitudes
  • Designing marketing campaigns

Course Format

• Duration: 1 hour on-demand video
• Format: Self-paced online course
• Resources: Access on mobile and TV, Certificate of completion