Master Course in Business Idea Generation and Business Case

Course Overview

• Course Title: Master Course in Business Idea Generation and Business Case
• Instructor: Dr. José Prabhu J
• Target Audience:
  • Aspiring entrepreneurs
  • Business professionals
  • Innovators
  • Startup enthusiasts
• Prerequisites:
  • Basic business skills
  • Startup knowledge
  • Innovative thinking for Idea Generation

Curriculum Highlights

• Key Topics Covered:
  • Introduction and importance of Business Idea Generation and Business Case
  • Sources of Business Ideas and How to Come Up with Successful Business Ideas?
  • Methods of generating ideas and strategies for starting a business
  • Key components, stages, and the main purpose of a business case
  • How to write a business case and what makes a successful business case
• Key Skills Learned:
  • Business idea generation
  • Business case development
  • Market analysis
  • Strategic planning
  • Financial analysis
  • Risk assessment
  • Effective communication

Course Format

• Duration: 1 hour on-demand video
• Format: Self-paced online course
• Resources:
  • 2 articles
  • 2 downloadable resources
  • Access on mobile and TV
  • Certificate of completion