Course Overview
- Course Title: Master Course in Business Idea Generation and Business Case
- Instructor: Dr. José Prabhu J
- Target Audience:
- Aspiring entrepreneurs
- Business professionals
- Innovators
- Startup enthusiasts
- Prerequisites:
- Basic business skills
- Startup knowledge
- Innovative thinking for Idea Generation
Curriculum Highlights
- Key Topics Covered:
- Introduction and importance of Business Idea Generation and Business Case
- Sources of Business Ideas and How to Come Up with Successful Business Ideas?
- Methods of generating ideas and strategies for starting a business
- Key components, stages, and the main purpose of a business case
- How to write a business case and what makes a successful business case
- Key Skills Learned:
- Business idea generation
- Business case development
- Market analysis
- Strategic planning
- Financial analysis
- Risk assessment
- Effective communication
Course Format
- Duration: 1 hour on-demand video
- Format: Self-paced online course
- Resources:
- 2 articles
- 2 downloadable resources
- Access on mobile and TV
- Certificate of completion