Course Overview
- Course Title: Master in Brand Strategy and Brand Management
- Instructor: Arun Singhal
- Target Audience:
- Brand strategists
- Brand managers
- Marketing professionals
- Students interested in brand management
- Prerequisites: Willing to spend 7 hours to learn
Curriculum Highlights
- Key Topics Covered:
- Brand Management vs Product Management
- Case studies of top brand management companies (Apple, Coca Cola, etc.)
- Brand Management Excellence Requirements
- Strategies to meet brand management requirements
- Key Skills Learned:
- Brand building strategies
- Case study analysis
- Virtual brand management internship
Course Format
- Duration: 7 hours on-demand video
- Format: Self-paced online course
- Resources:
- 6 articles
- 54 downloadable resources
- Access on mobile and TV
- Certificate of completion