Master in Brand Strategy and Brand Management

Course Overview

• Course Title: Master in Brand Strategy and Brand Management
• Instructor: Arun Singhal
• Target Audience:
  • Brand strategists
  • Brand managers
  • Marketing professionals
  • Students interested in brand management
• Prerequisites: Willing to spend 7 hours to learn

Curriculum Highlights

• Key Topics Covered:
  • Brand Management vs Product Management
  • Case studies of top brand management companies (Apple, Coca Cola, etc.)
  • Brand Management Excellence Requirements
  • Strategies to meet brand management requirements
• Key Skills Learned:
  • Brand building strategies
  • Case study analysis
  • Virtual brand management internship

Course Format

• Duration: 7 hours on-demand video
• Format: Self-paced online course
• Resources:
  • 6 articles
  • 54 downloadable resources
  • Access on mobile and TV
  • Certificate of completion