Brand Identity Design, Positioning & Brand Equity Management

Course Overview

• Course Title: Brand Identity Design, Positioning & Brand Equity Management
• Instructor: Dr. José Prabhu J
• Target Audience: Professionals and students interested in brand management, marketing, and business strategy
• Prerequisites: Basic skills and ideas of brand management

Curriculum Highlights

• Key Topics Covered:
  • Introduction to Brand Identity
  • Brand Positioning Strategies
  • Brand Equity Fundamentals
  • Brand Identity Design Process
  • Positioning for Competitive Advantage
  • Brand Equity Measurement
  • Rebranding and Brand Evolution
  • Case Studies and Best Practices
• Key Skills Learned:
  • Identify key components of brand identity
  • Design cohesive brand elements
  • Craft effective positioning statements
  • Develop and execute positioning strategies
  • Measure brand equity
  • Implement and manage brand identity rollouts
  • Assess and manage the rebranding process
  • Analyze case studies of successful brand positioning
  • Evaluate the impact of brand equity on business performance
  • Adapt brand strategies to evolving market conditions

Course Format

• Duration: 1.5 hours on-demand video
• Format: Self-paced online course
• Resources:
  • Access on mobile and TV
  • Certificate of completion