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Business
Brand Identity Design, Positioning & Brand Equity Management
D
Dr. José Prabhu J
6/7/2025
·
1 min read
Course Overview
Course Title:
Brand Identity Design, Positioning & Brand Equity Management
Instructor:
Dr. José Prabhu J
Target Audience:
Professionals and students interested in brand management, marketing, and business strategy
Prerequisites:
Basic skills and ideas of brand management
Curriculum Highlights
Key Topics Covered:
Introduction to Brand Identity
Brand Positioning Strategies
Brand Equity Fundamentals
Brand Identity Design Process
Positioning for Competitive Advantage
Brand Equity Measurement
Rebranding and Brand Evolution
Case Studies and Best Practices
Key Skills Learned:
Identify key components of brand identity
Design cohesive brand elements
Craft effective positioning statements
Develop and execute positioning strategies
Measure brand equity
Implement and manage brand identity rollouts
Assess and manage the rebranding process
Analyze case studies of successful brand positioning
Evaluate the impact of brand equity on business performance
Adapt brand strategies to evolving market conditions
Course Format
Duration:
1.5 hours on-demand video
Format:
Self-paced online course
Resources:
Access on mobile and TV
Certificate of completion
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