Course Overview
- Course Title: Boost Digital Marketing Effectiveness via Behavioral Science
- Instructor: Ventseslav Hikov
- Target Audience:
- Beginners in digital marketing
- Experts in digital marketing
- Professionals aiming to enhance digital marketing strategies
- Prerequisites: None
Curriculum Highlights
- Key Topics Covered:
- Fundamentals of online buying behavior
- Cognitive biases and behavioral techniques
- Behavioral science principles (Scarcity, Commitment, Loss Aversion, Anchoring)
- Tools for improving user experience (Social Proof, Anchoring, Paradox of Choice)
- Principles of commercial communication
- Digital marketing strategy application
- Key Skills Learned:
- Understanding and motivating target audience
- Increasing conversions and sales
- Applying behavioral science principles
- Eliminating friction from the buying process
- Closing the gap between trigger and purchase
- Developing a robust digital marketing strategy
Course Format
- Duration: 1 hour on-demand video
- Format: Self-paced online course
- Resources:
- 1 practice test
- Assignments
- 4 articles
- 14 downloadable resources
- Access on mobile and TV
- Closed captions
- Audio description in existing audio
- Certificate of completion