Boost Digital Marketing Effectiveness via Behavioral Science

Course Overview

• Course Title: Boost Digital Marketing Effectiveness via Behavioral Science
• Instructor: Ventseslav Hikov
• Target Audience:
  • Beginners in digital marketing
  • Experts in digital marketing
  • Professionals aiming to enhance digital marketing strategies
• Prerequisites: None

Curriculum Highlights

• Key Topics Covered:
  • Fundamentals of online buying behavior
  • Cognitive biases and behavioral techniques
  • Behavioral science principles (Scarcity, Commitment, Loss Aversion, Anchoring)
  • Tools for improving user experience (Social Proof, Anchoring, Paradox of Choice)
  • Principles of commercial communication
  • Digital marketing strategy application
• Key Skills Learned:
  • Understanding and motivating target audience
  • Increasing conversions and sales
  • Applying behavioral science principles
  • Eliminating friction from the buying process
  • Closing the gap between trigger and purchase
  • Developing a robust digital marketing strategy

Course Format

• Duration: 1 hour on-demand video
• Format: Self-paced online course
• Resources:
  • 1 practice test
  • Assignments
  • 4 articles
  • 14 downloadable resources
  • Access on mobile and TV
  • Closed captions
  • Audio description in existing audio
  • Certificate of completion