Course Overview
- Course Title: Advanced Certificate in Business & Marketing Strategy
- Instructor: MTF Institute of Management, Technology and Finance
- Target Audience:
- Business professionals
- Marketing managers
- Entrepreneurs
- Students interested in business and marketing strategy
- Prerequisites:
- For a better learning experience, it is suggested to use a laptop/mobile phone/pen and paper for taking notes, highlighting important points, using the guidebook, and making summaries to reinforce learning.
Curriculum Highlights
- Key Topics Covered:
- Business Strategy
- Marketing Strategy
- Analysis of the Competitive Landscape
- Porter's Five Forces
- Blue Ocean Strategy
- Business Models
- Strategic Analysis
- Key Skills Learned:
- Market analysis
- Target audience definition
- Value proposition articulation
- Competitive advantage identification
- Resource allocation determination
- Market research
- Segmentation and targeting
- Marketing mix development
- Brand building
- Strategic decision-making
- Leadership
- Problem-solving
- Communication
Course Format
- Duration: 2 hours on-demand video
- Format: Self-paced online course
- Resources:
- 6 downloadable resources
- Access on mobile and TV
- Certificate of completion