Advanced Certificate in Business & Marketing Strategy

Course Overview

• Course Title: Advanced Certificate in Business & Marketing Strategy
• Instructor: MTF Institute of Management, Technology and Finance
• Target Audience:
  • Business professionals
  • Marketing managers
  • Entrepreneurs
  • Students interested in business and marketing strategy
• Prerequisites:
  • For a better learning experience, it is suggested to use a laptop/mobile phone/pen and paper for taking notes, highlighting important points, using the guidebook, and making summaries to reinforce learning.

Curriculum Highlights

• Key Topics Covered:
  • Business Strategy
  • Marketing Strategy
  • Analysis of the Competitive Landscape
  • Porter's Five Forces
  • Blue Ocean Strategy
  • Business Models
  • Strategic Analysis
• Key Skills Learned:
  • Market analysis
  • Target audience definition
  • Value proposition articulation
  • Competitive advantage identification
  • Resource allocation determination
  • Market research
  • Segmentation and targeting
  • Marketing mix development
  • Brand building
  • Strategic decision-making
  • Leadership
  • Problem-solving
  • Communication

Course Format

• Duration: 2 hours on-demand video
• Format: Self-paced online course
• Resources:
  • 6 downloadable resources
  • Access on mobile and TV
  • Certificate of completion