Course Overview
- Course Title: The CEO Guide: Playbook for Chief Executive Officers
- Instructor: Mike Pritula
- Target Audience:
- Current or aspiring CEOs
- COOs
- Founders
- Executive-level leaders
- Prerequisites:
- No formal business education or MBA required
- A basic understanding of how businesses operate is helpful
- Willingness to reflect, plan strategically, and apply leadership tools in real scenarios
Curriculum Highlights
- Key Topics Covered:
- Understanding the role and responsibilities of a CEO
- Strategic planning tools: SWOT, PESTEL, vision development
- Building and managing executive and operational teams
- Innovation and product strategies
- Sales and marketing strategies
- Financial planning, budgeting, capital management
- High-stakes decision making and crisis management
- Organizational change and business transformations
- Integrating AI and digital technologies
- Collaboration with COO and other C-level leaders
- Key Skills Learned:
- Defining a powerful company vision and strategic roadmap
- Structuring and leading high-performing executive teams
- Driving innovation and product development
- Building a growth-focused sales and marketing engine
- Mastering financial planning, risk mitigation, and capital strategy
- Leading through crisis and making confident decisions
- Implementing organizational change and scaling transformation
- Harnessing AI and digital tools
- Effective collaboration with COO and C-suite
Course Format
- Duration: 4.5 hours on-demand video
- Format: Self-paced online course
- Resources:
- 10 downloadable resources
- Access on mobile and TV
- Closed captions
- Audio description in existing audio
- Certificate of completion