The CEO Guide: Playbook for Chief Executive Officers

Course Overview

• Course Title: The CEO Guide: Playbook for Chief Executive Officers
• Instructor: Mike Pritula
• Target Audience:
  • Current or aspiring CEOs
  • COOs
  • Founders
  • Executive-level leaders
• Prerequisites:
  • No formal business education or MBA required
  • A basic understanding of how businesses operate is helpful
  • Willingness to reflect, plan strategically, and apply leadership tools in real scenarios

Curriculum Highlights

• Key Topics Covered:
  • Understanding the role and responsibilities of a CEO
  • Strategic planning tools: SWOT, PESTEL, vision development
  • Building and managing executive and operational teams
  • Innovation and product strategies
  • Sales and marketing strategies
  • Financial planning, budgeting, capital management
  • High-stakes decision making and crisis management
  • Organizational change and business transformations
  • Integrating AI and digital technologies
  • Collaboration with COO and other C-level leaders
• Key Skills Learned:
  • Defining a powerful company vision and strategic roadmap
  • Structuring and leading high-performing executive teams
  • Driving innovation and product development
  • Building a growth-focused sales and marketing engine
  • Mastering financial planning, risk mitigation, and capital strategy
  • Leading through crisis and making confident decisions
  • Implementing organizational change and scaling transformation
  • Harnessing AI and digital tools
  • Effective collaboration with COO and C-suite

Course Format

• Duration: 4.5 hours on-demand video
• Format: Self-paced online course
• Resources:
  • 10 downloadable resources
  • Access on mobile and TV
  • Closed captions
  • Audio description in existing audio
  • Certificate of completion