Course Overview
- Course Title: Master in Business Development and B2B Sales & Marketing
- Instructor: Arun Singhal B-Tech, MBA (IIM-B),Unilever, J&J, Danone, IIMU, Cello
- Target Audience:
- MBA students
- Sales professionals
- Marketing professionals
- Individuals interested in business development
- Prerequisites:
- Open mind and willing to learn
Curriculum Highlights
- Key Topics Covered:
- Understanding Sales Excellence
- Tools for Sales Excellence (e.g., Deming's Wheel, OGSM, Client Specific Strategies)
- New Client Acquisition Process
- Real Life Sales Internship
- Real Life Case Reviews
- Key Skills Learned:
- Best practices in sales and marketing
- Personal selling and relationship management
- Strategy development using OGSM
- Client-specific strategies
- New client acquisition
Course Format
- Duration: 4.5 hours on-demand video
- Format: Self-paced online course
- Resources:
- 21 downloadable resources
- Access on mobile and TV
- Certificate of completion