Master in Business Development and B2B Sales & Marketing

Course Overview

• Course Title: Master in Business Development and B2B Sales & Marketing
• Instructor: Arun Singhal B-Tech, MBA (IIM-B),Unilever, J&J, Danone, IIMU, Cello
• Target Audience:
  • MBA students
  • Sales professionals
  • Marketing professionals
  • Individuals interested in business development
• Prerequisites:
  • Open mind and willing to learn

Curriculum Highlights

• Key Topics Covered:
  • Understanding Sales Excellence
  • Tools for Sales Excellence (e.g., Deming's Wheel, OGSM, Client Specific Strategies)
  • New Client Acquisition Process
  • Real Life Sales Internship
  • Real Life Case Reviews
• Key Skills Learned:
  • Best practices in sales and marketing
  • Personal selling and relationship management
  • Strategy development using OGSM
  • Client-specific strategies
  • New client acquisition

Course Format

• Duration: 4.5 hours on-demand video
• Format: Self-paced online course
• Resources:
  • 21 downloadable resources
  • Access on mobile and TV
  • Certificate of completion