Professional Diploma of Product & Service Business Analyst

Introduction

Are you looking to enhance your career in the dynamic field of digital products and services? The Professional Diploma of Product & Service Business Analyst offered by the MTF Institute might just be the stepping stone you need. This course provides a comprehensive dive into the world of business analysis, focusing on digital products and services. It's designed to equip you with the skills to bridge the gap between business objectives and technical solutions, making it an invaluable resource for anyone aiming to thrive in today's digital-driven market.

Course Details

Course Curriculum Overview

The Professional Diploma of Product & Service Business Analyst covers a broad spectrum of topics crucial for aspiring business analysts. The curriculum includes:

Role and Mission of Business Analysts: Understanding the fundamental responsibilities and objectives.
Examples from Real Work: Practical case studies that provide real-world context.
Career of BA: Insights into career paths and growth opportunities.
Integrated CJM Business Analysis: Customer Journey Mapping and its integration into business analysis.
Prioritization and Value Analysis: Techniques for prioritizing tasks and analyzing value.
PnL Analysis: Profit and Loss analysis for better financial decision-making.
Process Analysis: Streamlining business processes for efficiency.
Omnichannel and CSI: Understanding omnichannel strategies and Customer Satisfaction Index.
Legislation, Infosec, Platform Analysis: Navigating legal, information security, and platform-related challenges.
Best Practices, Sales Funnel, Gamification: Implementing best practices and innovative strategies like gamification.

Key Learning Outcomes

Upon completing this course, you will be able to:

Gather and analyze requirements effectively.
Document and communicate specifications clearly.
Enhance user experience through UX analysis.
Utilize data analysis to drive decision-making.
Ensure quality assurance in digital product development.
Assist in project management to ensure timely and budget-friendly delivery.

Target Audience and Prerequisites

This course is ideal for:

Aspiring business analysts interested in digital products and services.
Professionals looking to transition into a business analysis role.
Current business analysts seeking to specialize in digital products.

Prerequisites include:

Basic understanding of business processes.
Familiarity with digital products and services is helpful but not mandatory.
A laptop, mobile phone, pen, and paper are recommended for taking notes and enhancing the learning experience.

Course Duration and Format

The course spans 2 hours of on-demand video, supplemented by 8 articles and 2 downloadable resources. It offers flexible learning through access on mobile and TV, culminating in a certificate of completion.

Instructor Background

The course is taught by Igor Dmitriev, a seasoned expert in digital transformation and banking. With an MBA from Boston University and extensive experience in global banking groups like Societe Generale and Raiffeisenbank, Igor brings a wealth of knowledge and practical insights to the course. His roles as CEO, Head of Business, and Chief Digital & Marketing Officer equip him uniquely to guide students through the intricacies of business analysis in the digital age.

Benefits & Applications

Practical Skills Gained

This course equips you with a robust set of skills, including:

Requirement Gathering: Learn to extract and document business needs effectively.
Data Analysis: Use data to make informed decisions and improve product performance.
UX Analysis: Enhance user satisfaction by analyzing and improving user experiences.
Project Management: Assist in ensuring projects are completed on time and within budget.

Real-World Applications

The skills learned are directly applicable to:

Digital Product Development: From conception to launch, understand every step.
Customer Experience Improvement: Use customer journey mapping to enhance satisfaction.
Strategic Decision-Making: Utilize PnL and value analysis to guide business decisions.

Career Relevance

In today's digital-first world, the demand for skilled business analysts in digital products and services is soaring. This course opens doors to roles such as:

Business Analyst: Specializing in digital products and services.
Product Manager: Transitioning into product management with a strong analytical foundation.
Digital Transformation Consultant: Assisting companies in their digital journey.

Industry Alignment

The course aligns with industry needs by focusing on:

Digital Transformation: A key focus area for businesses globally.
Customer-Centric Approaches: Emphasizing customer satisfaction and experience.
Data-Driven Decision Making: A critical skill in today's data-rich environment.

Standout Features

Unique Course Elements

Real-World Examples: The course uses practical case studies to illustrate concepts.
Integrated Learning: Combines various aspects of business analysis into a cohesive learning experience.

Learning Materials and Resources

On-Demand Videos: 2 hours of video content accessible anytime.
Articles and Downloads: 8 articles and 2 downloadable resources for deeper understanding.
Flexible Access: Available on mobile and TV for convenient learning.