Professional Certificate in Marketing & Marketing Management

Course Overview

• Course Title: Professional Certificate in Marketing & Marketing Management
• Instructor: MTF Institute of Management, Technology and Finance
• Target Audience: Students, professionals, executives
• Prerequisites: None

Curriculum Highlights

• Key Topics Covered:
  • Introduction to Marketing Management
  • Marketing Environment Analysis
  • Market Segmentation, Targeting, and Positioning
  • Consumer Behaviour and Decision-Making Process
  • Marketing Strategy Development
  • Strategy Formulation
  • Pricing Strategies and Pricing Decisions
  • Integrated Marketing Communications (IMC)
  • Exploring Beyond the Course
• Key Skills Learned:
  • Market research
  • Product development
  • Brand building
  • Advertising and promotions
  • Content creation
  • Customer relationship management
  • Developing marketing strategies and plans
  • Setting marketing budgets
  • Managing marketing teams
  • Overseeing marketing campaigns
  • Analyzing marketing performance

Course Format

• Duration: 1 hour on-demand video
• Format: Self-paced online course
• Resources:
  • 17 articles
  • 2 downloadable resources
  • Access on mobile and TV
  • Certificate of completion