Course Overview
- Course Title: Professional Certificate in Marketing & Marketing Management
- Instructor: MTF Institute of Management, Technology and Finance
- Target Audience: Students, professionals, executives
- Prerequisites: None
Curriculum Highlights
- Key Topics Covered:
- Introduction to Marketing Management
- Marketing Environment Analysis
- Market Segmentation, Targeting, and Positioning
- Consumer Behaviour and Decision-Making Process
- Marketing Strategy Development
- Strategy Formulation
- Pricing Strategies and Pricing Decisions
- Integrated Marketing Communications (IMC)
- Exploring Beyond the Course
- Key Skills Learned:
- Market research
- Product development
- Brand building
- Advertising and promotions
- Content creation
- Customer relationship management
- Developing marketing strategies and plans
- Setting marketing budgets
- Managing marketing teams
- Overseeing marketing campaigns
- Analyzing marketing performance
Course Format
- Duration: 1 hour on-demand video
- Format: Self-paced online course
- Resources:
- 17 articles
- 2 downloadable resources
- Access on mobile and TV
- Certificate of completion