Master Course :Product Strategy Creation & Product Marketing

Course Overview

• Course Title: Master Course: Product Strategy Creation & Product Marketing
• Instructor: Dr. José Prabhu J
• Target Audience:
  • Product managers
  • Marketing professionals
  • Business strategists
  • Entrepreneurs
• Prerequisites:
  • Basic product design skills
  • Basic digital marketing skills

Curriculum Highlights

• Key Topics Covered:
  • What product strategy and product marketing are and why they're important
  • Roadmap, planning, and operations for product strategy
  • Creating funnels, initiatives, designs, and characteristics for product marketing
  • A framework for product strategy and product marketing strategies in business
  • How to become a product strategy consultant and product marketing specialist
  • Pricing Strategies in B2B Sales
  • Marketing Alignment and Collaboration
• Key Skills Learned:
  • Analyzing and developing product strategies
  • Creating effective product marketing plans
  • Understanding and applying product strategy frameworks
  • Becoming a product strategy consultant and product marketing specialist
  • Implementing pricing strategies in B2B sales
  • Aligning and collaborating on marketing efforts

Course Format

• Duration: 1.5 hours on-demand video
• Format: Self-paced online course
• Resources:
  • Access on mobile and TV
  • Certificate of completion