Business

Product Portfolio Management Essentials for Product Managers

Course Overview

  • Course Title: Product Portfolio Management Essentials for Product Managers
  • Instructor: Monika Rawat
  • Target Audience:
    • Product managers
    • Aspiring product professionals
    • Individuals juggling competing priorities
    • Those unsure which products deserve the most resources
    • Those struggling to articulate a clear vision for their portfolio
  • Prerequisites:
    • A basic familiarity with product management and business analysis is helpful but not mandatory
    • No specialized tools beyond standard office software are required
    • Beginners with an open mind can fully participate and benefit from the hands-on exercises and case studies

Curriculum Highlights

  • Key Topics Covered:
    • Core principles of product portfolio management
    • Frameworks like the BCG Matrix, RICE, and MoSCoW
    • Techniques for aligning strategic goals with resource allocation
    • Evaluating market potential and product performance
    • Developing success metrics for portfolio health
    • Data-driven decision-making
    • Managing product lifecycles
    • Building a sustainable portfolio management framework
  • Key Skills Learned:
    • Balancing short-term gains with long-term growth
    • Prioritizing initiatives and allocating resources
    • Identifying and mitigating risks
    • Evaluating the right time to sunset or retire products
    • Data-informed decision-making
    • Strategies for stakeholder buy-in
    • Choosing the right tools for your organization

Course Format

  • Duration: 2.5 hours on-demand video
  • Format: Self-paced online course
  • Resources:
    • Access on mobile and TV
    • Certificate of completion
    • Hands-on practice assignments
    • Quizzes
    • Mock tests modeled on real-world scenarios
    • Real-world case studies from industry giants like Google and Procter & Gamble
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