Pricing Strategies for Product Sales - Go to Market

Course Overview

• Course Title: Pricing Strategies for Product Sales - Go to Market
• Instructor: Dr. José Prabhu J
• Target Audience:
  • Seasoned entrepreneurs
  • Marketing professionals
  • Aspiring business owners
• Prerequisites: Basic skills and ideas of Pricing Strategy and Product Sales

Curriculum Highlights

• Key Topics Covered:
  • Introduction to Pricing Strategies
  • Market Analysis for Pricing
  • Cost Analysis and Pricing
  • Value-Based Pricing
  • Psychological Pricing Tactics
  • Dynamic Pricing Strategies
  • Promotional Pricing Strategies
  • Pricing Strategy Implementation and Optimization
• Key Skills Learned:
  • Understanding the significance of pricing decisions in product sales
  • Analyzing market dynamics to determine optimal pricing strategies
  • Identifying cost components and applying break-even analysis
  • Implementing value-based pricing strategies
  • Utilizing psychological pricing tactics
  • Implementing dynamic pricing strategies
  • Developing promotional pricing strategies
  • Evaluating the effectiveness of pricing strategies
  • Applying bundling and package pricing strategies
  • Adapting pricing strategies to changing market conditions

Course Format

• Duration: 2 hours on-demand video
• Format: Self-paced online course
• Resources:
  • Access on mobile and TV
  • Certificate of completion