Business

Mastering Market Research for Effective Product Management

Course Overview

  • Course Title: Mastering Market Research for Effective Product Management
  • Instructor: YouAccel Training
  • Target Audience:
    • Product managers
    • Aspiring product management professionals
    • Market research analysts
  • Prerequisites: None

Curriculum Highlights

  • Key Topics Covered:
    • Fundamental principles of market research
    • Designing and implementing effective research strategies
    • Identifying key market trends and consumer behavior
    • Analyzing and interpreting data for informed decisions
    • Conducting hands-on projects simulating real-world scenarios
    • Creating a portfolio demonstrating research expertise
    • Collaborating and networking with diverse peers
    • Leveraging digital analytics tools and technologies
    • Mastering customer segmentation techniques
    • Performing competitive analysis for market advantage
    • Conducting ethical research with consumer privacy in mind
    • Enhancing ability to create products that resonate with audiences
    • Identifying and capitalizing on emerging market opportunities
    • Developing critical thinking and analytical skills
    • Gaining ongoing support and access to additional resources
  • Key Skills Learned:
    • Market research principles
    • Research strategy design and implementation
    • Data analysis and interpretation
    • Digital analytics and customer segmentation
    • Competitive analysis
    • Ethical research practices
    • Product development
    • Critical thinking and analytical skills

Course Format

  • Duration: 10.5 hours on-demand video
  • Format: Self-paced online course
  • Resources:
    • 1 article
    • 40 downloadable resources
    • Access on mobile and TV
    • Certificate of completion
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