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Mastering Market Research for Effective Product Management
Y
YouAccel Training
1/30/2025
ยท
2 min read
Course Overview
Course Title:
Mastering Market Research for Effective Product Management
Instructor:
YouAccel Training
Target Audience:
Product managers
Aspiring product management professionals
Market research analysts
Prerequisites:
None
Curriculum Highlights
Key Topics Covered:
Fundamental principles of market research
Designing and implementing effective research strategies
Identifying key market trends and consumer behavior
Analyzing and interpreting data for informed decisions
Conducting hands-on projects simulating real-world scenarios
Creating a portfolio demonstrating research expertise
Collaborating and networking with diverse peers
Leveraging digital analytics tools and technologies
Mastering customer segmentation techniques
Performing competitive analysis for market advantage
Conducting ethical research with consumer privacy in mind
Enhancing ability to create products that resonate with audiences
Identifying and capitalizing on emerging market opportunities
Developing critical thinking and analytical skills
Gaining ongoing support and access to additional resources
Key Skills Learned:
Market research principles
Research strategy design and implementation
Data analysis and interpretation
Digital analytics and customer segmentation
Competitive analysis
Ethical research practices
Product development
Critical thinking and analytical skills
Course Format
Duration:
10.5 hours on-demand video
Format:
Self-paced online course
Resources:
1 article
40 downloadable resources
Access on mobile and TV
Certificate of completion
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