Course Overview
- Course Title: Mastering Business Case Development: From Strategy to Approval
- Instructor: Ayman Mohamed Kandeel (Chartered Engineer, Certified Professional Instructor & Autodesk BIM Specialist)
- Target Audience:
- Engineers and technical professionals
- Project managers and business analysts
- Proposal writers and capture managers
- Executives, policy advisors, and APMP Foundation exam candidates
- Prerequisites:
- No prior knowledge of business case frameworks required
- Basic understanding of projects, investments, or proposals (helpful but not essential)
Curriculum Highlights
- Key Topics Covered:
- Business Case Development Framework (BCDF) (end-to-end application)
- Investment Logic Mapping (ILM) for problem framing
- Options Analysis (transparency and rigor in solution comparison)
- Cost-Benefit Analysis & Social Impact Evaluation
- Detailed Business Case construction (scrutiny-resistant)
- Persuasive communication for approval forums and Q&A handling
- Benefit Realisation Plans (outcome tracking, not just outputs)
- Post-Implementation Reviews (lessons learned capture)
- Portfolio-level prioritisation and governance
- International frameworks (UK Five Case, NZ Better Business Cases, US/Canada/Australia models)
- APMP Foundation exam preparation
- Key Skills Learned:
- Structuring evidence-based business cases for approval
- Applying ILM and options analysis to justify investments
- Writing detailed, defensible business cases
- Persuasive presentation to stakeholders and decision-makers
- Developing benefit realisation and review plans
- Adapting global business case standards to local contexts
- Preparing for APMP Foundation certification
Course Format
- Duration: 3.5 hours of on-demand video
- Format: Self-paced online course (23 lectures, ~12 minutes each)
- Resources:
- Certificate of completion
- Mobile and TV access
- N/A (No downloadable materials, quizzes, or exercises explicitly listed)