Master Course : Selling Into the Manufacturing Industry 2.0

Course Overview

• Course Title: Master Course : Selling Into the Manufacturing Industry 2.0
• Instructor: Dr. José Prabhu J
• Target Audience: Sales and customer success professionals
• Prerequisites: Basic skills and ideas of Manufacturing Industry Sales Process

Curriculum Highlights

• Key Topics Covered:
  • Understanding the Manufacturing Industry
  • Identifying Customer Needs in Manufacturing
  • Relationship-Building Strategies
  • Product Knowledge and Technical Expertise
  • Negotiation Strategies for Manufacturing Sales
  • Leveraging Digital Tools and Sales Technologies
  • Competitive Differentiation and Value Proposition
  • Customer Retention and Post-Sales Success
• Key Skills Learned:
  • Analyze key trends, challenges, and market dynamics in the manufacturing industry
  • Identify customer needs and decision-making processes in manufacturing sales
  • Demonstrate effective relationship-building techniques for long-term client success
  • Apply technical product knowledge to communicate value and competitive advantages
  • Develop negotiation strategies to handle objections and close complex deals
  • Utilize digital tools and CRM systems to enhance sales performance
  • Create compelling value propositions and differentiation strategies against competitors
  • Implement post-sales strategies to maximize customer retention and growth

Course Format

• Duration: 1.5 hours on-demand video
• Format: Self-paced online course
• Resources:
  • Access on mobile and TV
  • Certificate of completion