Business

Master Course : Selling Into the Manufacturing Industry 2.0

Course Overview

  • Course Title: Master Course : Selling Into the Manufacturing Industry 2.0
  • Instructor: Dr. José Prabhu J
  • Target Audience: Sales and customer success professionals
  • Prerequisites: Basic skills and ideas of Manufacturing Industry Sales Process

Curriculum Highlights

  • Key Topics Covered:
    • Understanding the Manufacturing Industry
    • Identifying Customer Needs in Manufacturing
    • Relationship-Building Strategies
    • Product Knowledge and Technical Expertise
    • Negotiation Strategies for Manufacturing Sales
    • Leveraging Digital Tools and Sales Technologies
    • Competitive Differentiation and Value Proposition
    • Customer Retention and Post-Sales Success
  • Key Skills Learned:
    • Analyze key trends, challenges, and market dynamics in the manufacturing industry
    • Identify customer needs and decision-making processes in manufacturing sales
    • Demonstrate effective relationship-building techniques for long-term client success
    • Apply technical product knowledge to communicate value and competitive advantages
    • Develop negotiation strategies to handle objections and close complex deals
    • Utilize digital tools and CRM systems to enhance sales performance
    • Create compelling value propositions and differentiation strategies against competitors
    • Implement post-sales strategies to maximize customer retention and growth

Course Format

  • Duration: 1.5 hours on-demand video
  • Format: Self-paced online course
  • Resources:
    • Access on mobile and TV
    • Certificate of completion
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