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Master Course : Selling Into the Manufacturing Industry 2.0
D
Dr. José Prabhu J
6/13/2025
·
2 min read
Course Overview
Course Title:
Master Course : Selling Into the Manufacturing Industry 2.0
Instructor:
Dr. José Prabhu J
Target Audience:
Sales and customer success professionals
Prerequisites:
Basic skills and ideas of Manufacturing Industry Sales Process
Curriculum Highlights
Key Topics Covered:
Understanding the Manufacturing Industry
Identifying Customer Needs in Manufacturing
Relationship-Building Strategies
Product Knowledge and Technical Expertise
Negotiation Strategies for Manufacturing Sales
Leveraging Digital Tools and Sales Technologies
Competitive Differentiation and Value Proposition
Customer Retention and Post-Sales Success
Key Skills Learned:
Analyze key trends, challenges, and market dynamics in the manufacturing industry
Identify customer needs and decision-making processes in manufacturing sales
Demonstrate effective relationship-building techniques for long-term client success
Apply technical product knowledge to communicate value and competitive advantages
Develop negotiation strategies to handle objections and close complex deals
Utilize digital tools and CRM systems to enhance sales performance
Create compelling value propositions and differentiation strategies against competitors
Implement post-sales strategies to maximize customer retention and growth
Course Format
Duration:
1.5 hours on-demand video
Format:
Self-paced online course
Resources:
Access on mobile and TV
Certificate of completion
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