Master Course : Advertising Strategy 2.0

Course Overview

• Course Title: Master Course: Advertising Strategy 2.0
• Instructor: Dr. José Prabhu J
• Target Audience:
  • Professionals in advertising and marketing
  • Business owners
  • Students interested in advertising strategy
• Prerequisites: Basic skills and ideas of advertising

Curriculum Highlights

• Key Topics Covered:
  • Understanding Market Dynamics
  • Crafting Creative Campaigns
  • Planning Media Strategies
  • Measuring Advertising Performance
  • Setting Advertising Objectives and Budget
  • Choosing the Right Advertising Channels & Free Advertising
  • Implementing Digital Advertising Strategies
  • Adapting to Technological Advancements
• Key Skills Learned:
  • Market research methodologies
  • Target demographics and psychographics identification
  • Adapting to consumer preferences and market trends
  • Effective storytelling in advertising
  • Brainstorming and ideation processes
  • A/B testing and iterative refinement
  • Media planning and budget allocation
  • Digital advertising strategies
  • Performance evaluation using KPIs and analytics tools

Course Format

• Duration: 1.5 hours on-demand video
• Format: Self-paced online course
• Resources:
  • Access on mobile and TV
  • Certificate of completion