Master Course in Marketing Psychology 2.0

Course Overview

• Course Title: Master Course in Marketing Psychology 2.0
• Instructor: Dr. José Prabhu J
• Target Audience:
  • Marketing professionals
  • Digital marketers
  • Business owners
  • Students interested in marketing psychology
• Prerequisites:
  • Basic marketing skills
  • Digital marketing ideas

Curriculum Highlights

• Key Topics Covered:
  • Understanding Marketing Psychology 2.0
  • Tactics, Concepts, and Effects of Marketing Psychology
  • The Connection between Marketing Psychology and Consumer Behavior
  • Theory, Practice, Colors, and Social Media of Marketing Psychology
  • Marketing Psychology and Virtual Reality
  • Becoming a Marketing Psychologist
  • Field Specialization and Sales and Marketing Roles
  • Incentive Structures and Motivation
  • Psychological Pricing Tactics
  • Pricing Strategy Implementation and Optimization
  • Green Marketing and Consumer Behavior
• Key Skills Learned:
  • Analyzing the impact of marketing psychology on consumer behavior
  • Implementing marketing psychology tactics in digital marketing
  • Utilizing social media for marketing psychology strategies
  • Exploring the intersection of marketing psychology and virtual reality
  • Developing career paths in marketing psychology

Course Format

• Duration: 2 hours on-demand video
• Format: Self-paced online course
• Resources:
  • Access on mobile and TV
  • Certificate of completion