Master Course in Marketing Plan and Marketing Management 2.0

Course Overview

• Course Title: Master Course in Marketing Plan and Marketing Management 2.0
• Instructor: Dr. José Prabhu J
• Target Audience:
  • Professionals
  • Aspiring marketers
  • Individuals with basic management and marketing skills
• Prerequisites:
  • Basic management and marketing skills
  • Sales skills
  • Digital marketing basic skills

Curriculum Highlights

• Key Topics Covered:
  • Marketing plan and marketing management: what you need to know
  • An overview of marketing management types, functions, and stages
  • What's the difference between a marketing plan and a sales strategy?
  • Management steps for marketing and international marketing
  • A guide to becoming a marketing director
• Key Skills Learned:
  • Developing and executing comprehensive marketing plans
  • Effective marketing management
  • Leading marketing teams
  • Strategic thinking in marketing
  • Tailoring marketing plans for diverse markets

Course Format

• Duration: 1 hour on-demand video
• Format: Self-paced online course
• Resources:
  • Access on mobile and TV
  • Certificate of completion