Design & Develop Unique Customer Value / Selling Proposition

Course Overview

• Course Title: Design & Develop Unique Customer Value / Selling Proposition
• Instructor: Arun Singhal B-Tech, MBA (IIM-B),Unilever, J&J, Danone, IIMU, Cello
• Target Audience:
  • Business owners
  • Marketing professionals
  • Entrepreneurs
  • Anyone interested in developing a winning value proposition
• Prerequisites:
  • Open mind and willingness to learn and DO

Curriculum Highlights

• Key Topics Covered:
  • Understanding Value Proposition
  • Importance of a Winning Value Proposition
  • Customer Insight Generation
  • Concept Development and Testing
  • Real Life Case Reviews
• Key Skills Learned:
  • Developing a Winning Value Proposition
  • Practical experience through assignments
  • Applying industry-used processes not taught in management institutes

Course Format

• Duration: 3 hours on-demand video
• Format: Self-paced online course
• Resources:
  • Assignments
  • 24 downloadable resources
  • Access on mobile and TV
  • Certificate of completion