Job search & Building a Personal Brand for Career Success

Course Overview

• Course Title: Job search & Building a Personal Brand for Career Success
• Instructor: Mike Pritula
• Target Audience:
  • Professionals looking to stand out in a crowded job market
  • Career changers and job seekers ready to reinvent themselves
  • Leaders, freelancers, and entrepreneurs building industry authority
  • Anyone who wants to attract more opportunities through personal branding
• Prerequisites:
  • No prior experience in job search, HR, or recruitment is required
  • A desire to improve your career, change jobs, get promoted, or increase your salary
  • Access to a computer or smartphone to complete the course and work on your CV and LinkedIn profile
  • Willingness to complete practical tasks and apply strategies in real life

Curriculum Highlights

• Key Topics Covered:
  • How the recruitment and hiring system really works behind the scenes
  • Where and how top vacancies are posted—and how to access hidden job markets
  • How to position yourself as a top candidate and get recruiters to contact you
  • How to create a powerful, recruiter-friendly CV that hides weaknesses and showcases strengths
  • Techniques for handling different types of job interviews and common recruiter questions
  • How to communicate with recruiters, hiring managers, and decision-makers effectively
  • How to avoid burnout while job searching and working in high-stress roles
  • Proven strategies to ask for and negotiate a higher salary
  • Step-by-step methods to improve your visibility and results on LinkedIn
  • Insider techniques to build your personal brand and grow your professional network
  • How to get promoted, switch careers, or transition into higher-paying roles
• Key Skills Learned:
  • Define your personal values and align them with career goals
  • Craft a compelling career story that makes people remember you
  • Optimize your LinkedIn profile to attract recruiters and opportunities
  • Build a consistent online presence across social platforms
  • Showcase your expertise and position yourself as a thought leader
  • Expand your network with authentic, high-value connections
  • Leverage content, media, and branding tools to boost visibility
  • Maintain your brand with strategic updates and messaging

Course Format

• Duration: 3 hours on-demand video
• Format: Self-paced online course
• Resources:
  • 6 downloadable resources
  • Access on mobile and TV
  • Closed captions
  • Audio description in existing audio
  • Certificate of completion