Public Relations: How to Be a Government/PIO Spokesperson

Course Overview

• Course Title: Public Relations: How to Be a Government/PIO Spokesperson
• Instructor: TJ Walker
• Target Audience: Government officials, spokespersons, public relations professionals
• Prerequisites: Ability to record yourself on video using a cell phone, tablet, or webcam

Curriculum Highlights

• Key Topics Covered:
  • Representing a Government Agency in front of the media
  • Serving as a media spokesperson
  • Handling a press conference
  • Speaking in sound bites
• Key Skills Learned:
  • Effective communication with the media
  • Shaping a three-part media message
  • Answering reporters' questions strategically
  • Packaging messages with sound bites

Course Format

• Duration: 2 hours on-demand video
• Format: Self-paced online course
• Resources:
  • 7 articles
  • 5 downloadable resources
  • Access on mobile and TV
  • Certificate of completion

Special Offer (If Applicable)

• Limited Time Coupon Code: N/A