Course Overview
- Course Title: Public Relations: How to Be a Government/PIO Spokesperson
- Instructor: TJ Walker
- Target Audience: Government officials, spokespersons, public relations professionals
- Prerequisites: Ability to record yourself on video using a cell phone, tablet, or webcam
Curriculum Highlights
- Key Topics Covered:
- Representing a Government Agency in front of the media
- Serving as a media spokesperson
- Handling a press conference
- Speaking in sound bites
- Key Skills Learned:
- Effective communication with the media
- Shaping a three-part media message
- Answering reporters' questions strategically
- Packaging messages with sound bites
Course Format
- Duration: 2 hours on-demand video
- Format: Self-paced online course
- Resources:
- 7 articles
- 5 downloadable resources
- Access on mobile and TV
- Certificate of completion
Special Offer (If Applicable)
- Limited Time Coupon Code: N/A