Course Overview
- Course Title: GEO: Generating Engine Optimization – How to Rank in ChatGPT
- Instructor: Anton Voroniuk (GenAI Expert, 900,000+ students)
- Target Audience:
- Digital marketers & SEO professionals transitioning to AI-driven search
- Brand managers & communications teams monitoring real-time reputation
- Content strategists aligning with AI-generated summaries
- Agencies & teams leveraging AI data insights for collaboration
- Beginners exploring Generative Engine Optimization (GEO)
- Prerequisites:
- No prior OtterlyAI experience required
- Basic digital marketing, SEO, or branding knowledge helpful but optional
- Willingness to adapt to AI tools & strategies
Curriculum Highlights
- Key Topics Covered:
- Generative Engine Optimization (GEO) fundamentals vs. traditional SEO
- AI brand monitoring (ChatGPT, Perplexity, Google AI Overviews)
- OtterlyAI setup: Dashboards, reports, sentiment/visibility tracking
- AI-driven SEO & content strategy integration
- Team collaboration workflows using OtterlyAI data
- Tool integrations: Looker Studio, SurferSEO, Trello
- Case studies from real AI search environments
- Key Skills Learned:
- Monitor brand mentions in AI platforms in real time
- Interpret sentiment, tone, and thematic coverage in AI-generated content
- Apply GEO strategies to SEO, PR, and content planning
- Export and present AI insights for stakeholder decision-making
- Build AI-adaptive workflows for teams
Course Format
- Duration: 1.5 hours on-demand video
- Format: Self-paced online course (lifetime access)
- Resources:
- 1 downloadable template (OtterlyAI reporting dashboards)
- Case studies & use cases from AI search environments
- Strategic GEO frameworks and editorial planning templates
- Certificate of completion
- Accessible on mobile & TV
Additional Information
- Course Platform: Udemy
- Instructor Stats:
- 4.4/5 rating (43,728 reviews)
- 988,938+ students enrolled across 126 courses
- Certification: Yes (Udemy certificate upon completion)