Course Overview
- Course Title: GenAI for Content Creation and Multimedia Campaigns
- Instructor: Anton Voroniuk
- Target Audience:
- Digital marketers and content creators
- Creative teams producing campaigns
- Entrepreneurs and small business owners
- Agencies and freelancers
- Anyone integrating AI into content strategy
- Prerequisites:
- No prior experience with AI tools required
- Basic computer skills and internet access
- Optional: Access to AI tools like ChatGPT, Perplexity AI, Sora, Leonardo AI
- A Google or Microsoft account
Curriculum Highlights
- Key Topics Covered:
- Generating written content with ChatGPT
- Planning and executing AI-powered multimedia campaigns
- Using Perplexity AI for research and content drafting
- Maintaining brand consistency with generative AI tools
- Creating AI-generated videos using Sora
- Generating high-quality visual content with Leonardo AI
- Key Skills Learned:
- Use ChatGPT and Copilot for content generation
- Conduct AI-assisted research and ideation
- Create branded images and visuals
- Generate short-form video content
- Build multimedia campaigns
- Streamline content production
- Scale content production
- Design repeatable workflows
Course Format
- Duration: 5 hours on-demand video
- Format: Self-paced online course
- Resources:
- Case examples of real-world multimedia campaigns
- Visual and video generation guides
- Workflow maps
- Certificate of completion