Marketing

Facebook Ads & Google Ads Marketing for beginners


Introduction

Are you looking to master the art of digital advertising but feel overwhelmed by the complexities of platforms like Facebook and Google Ads? You're not alone. Many beginners find the world of online marketing daunting, but with the right guidance, it can become a powerful tool for business growth. The course "Facebook Ads & Google Ads Marketing for Beginners" offers a comprehensive introduction to these essential platforms, guiding you from the basics to advanced strategies. This course is your gateway to understanding how to leverage these tools effectively, boosting your brand's visibility and driving results. Whether you're aiming to increase traffic, sales, or engagement, this course promises to equip you with the skills needed to succeed in the competitive digital landscape.

Course Details

Course Curriculum Overview

The "Facebook Ads & Google Ads Marketing for Beginners" course is structured to provide a thorough understanding of digital advertising. The curriculum covers essential topics such as:

  • Marketing Funnel and Customer Journey: Learn how to guide potential customers through the sales process.
  • Facebook Ad Objectives: Understand the different objectives and how they can be used to meet business goals.
  • Creating a Facebook Marketing Plan: Develop a strategic plan tailored to your brand's needs.
  • Advertising Strategy: Formulate strategies based on campaign objectives.
  • Budget Breakdown: Learn how to allocate your marketing budget effectively.
  • Running Ad Campaigns: Gain hands-on experience in launching and managing successful campaigns.

Key Learning Outcomes

Upon completing this course, you will be able to:

  • Create a comprehensive marketing plan for any brand.
  • Run effective Facebook ad campaigns.
  • Understand and leverage various Facebook ad objectives.
  • Develop a strategic approach to advertising that aligns with business goals.
  • Confidently manage and optimize ad campaigns to achieve desired outcomes.

Target Audience and Prerequisites

This course is designed for beginners in digital marketing, particularly those interested in leveraging Facebook and Google Ads. The prerequisites are minimal, requiring only a Facebook profile and page, along with a stable internet connection.

Course Duration and Format

The course consists of 2 hours of on-demand video content, supplemented by 2 articles. It is accessible on mobile and TV, making it convenient for learners to study at their own pace. Upon completion, students receive a certificate that validates their newfound skills.

Instructor Background

The course is taught by Yasir Ahmed, MBA, a seasoned instructor with over 1.9 million enrollments on Udemy. With 50 courses and 8,500+ reviews, Yasir brings a wealth of experience and a proven track record of success in digital marketing education. His 4.1 instructor rating and 7,497 reviews reflect his commitment to delivering high-quality content and supporting student learning.


Benefits & Applications

Practical Skills Gained

The course equips learners with practical skills that are immediately applicable in real-world scenarios. You will learn how to:

  • Design and implement a marketing funnel that converts leads into customers.
  • Utilize different ad objectives to meet specific business goals.
  • Create targeted ad campaigns that reach the right audience.
  • Optimize ad spend to maximize ROI.

Real-World Applications

These skills have direct applications in various business contexts. For instance, a small business owner can use the knowledge gained to increase online visibility and drive sales through targeted advertising. Similarly, a digital marketing professional can apply these techniques to enhance campaign performance and achieve better results for clients.

Career Relevance

In today's digital age, proficiency in Facebook and Google Ads is highly sought after. Completing this course can open doors to careers in digital marketing, social media management, and advertising. It also enhances the skill set of existing professionals, making them more competitive in the job market.

Industry Alignment

The course content is aligned with current industry standards and practices. As digital advertising continues to evolve, staying updated with the latest strategies and techniques is crucial. This course ensures that learners are equipped with the knowledge and skills needed to succeed in this dynamic field.


Standout Features

Unique Course Elements

What sets this course apart is its focus on practical, hands-on learning. The curriculum includes real-world examples and case studies, allowing learners to see how concepts are applied in practice. Additionally, the course offers a step-by-step approach to building a marketing plan, making it accessible even for complete beginners.

Learning Materials and Resources

The course provides a range of learning materials, including on-demand videos and articles. These resources are designed to cater to different learning styles, ensuring that all students can grasp the material effectively.

Support Features

Students have access to instructor support throughout the course. Yasir Ahmed is known for his responsiveness and dedication to helping students succeed. This support can be invaluable, especially for those new to digital marketing.

Course Updates Policy

The course content is regularly updated to reflect the latest trends and changes in the digital advertising landscape. This ensures that learners are always equipped with the most current and relevant knowledge.


Student Success

Learning Outcomes

Students who complete this course report significant improvements in their understanding and application

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