Master in Digital, Internet and Social Media Marketing

Course Overview

• Course Title: Master in Digital, Internet and Social Media Marketing
• Instructor: Arun Singhal B-Tech, MBA (IIM-B),Unilever, J&J, Danone, IIMU, Cello
• Target Audience:
  • Aspiring digital marketers
  • Business owners
• Prerequisites:
  • Wanting to make career in digital marketing

Curriculum Highlights

• Key Topics Covered:
  • Introduction to Digital Marketing
  • Differences between Digital and Traditional Marketing
  • Excellence requirements in Digital Marketing
  • Conceptual and practical approaches to meet excellence requirements
  • In-depth insights on digital and social media platforms
  • Real-life learning through an internship
• Key Skills Learned:
  • Concrete actionable advice on digital marketing
  • Tools, techniques, processes, and methodologies in digital marketing
  • Practical application through an 8-week internship
  • Best practices in digital marketing

Course Format

• Duration: 7.5 hours on-demand video
• Format: Self-paced online course
• Resources:
  • Assignments
  • 59 downloadable resources
  • Access on mobile and TV
  • Certificate of completion