Entrepreneurial Orientation, Intention, Behavior & Culture

Course Overview

• Course Title: Entrepreneurial Orientation, Intention, Behavior & Culture
• Instructor: Dr. José Prabhu J
• Target Audience:
  • Entrepreneurs
  • Business professionals
  • Students interested in entrepreneurship
• Prerequisites: Basic skills and ideas of entrepreneurship

Curriculum Highlights

• Key Topics Covered:
  • Introduction to Entrepreneurial Orientation
  • Entrepreneurial Intention
  • Entrepreneurial Behavior
  • Entrepreneurial Culture
  • The Role of Innovation in Entrepreneurship
  • Risk Management in Entrepreneurship
  • Proactiveness and Opportunity Recognition
  • Integrating Entrepreneurial Orientation, Intention, Behavior & Culture
• Key Skills Learned:
  • Understanding foundations of entrepreneurial orientation
  • Identifying and analyzing dimensions of entrepreneurial orientation
  • Exploring factors influencing entrepreneurial intention
  • Developing skills for cultivating entrepreneurial intention
  • Examining entrepreneurial behavior and its characteristics
  • Measuring and assessing entrepreneurial behavior
  • Understanding the concept and importance of entrepreneurial culture
  • Fostering an entrepreneurial culture within organizations
  • Applying case studies to understand real-world entrepreneurial practices
  • Analyzing the impact of national, regional, and organizational cultures on entrepreneurship

Course Format

• Duration: 1.5 hours on-demand video
• Format: Self-paced online course
• Resources:
  • Access on mobile and TV
  • Certificate of completion