Developing an Experimenter’s Mindset for Business

Course Overview

• Course Title: Developing an Experimenter’s Mindset for Business
• Instructor: Peter Alkema
• Target Audience:
  • Business professionals
  • Innovators
  • Data analysts
  • Strategic decision-makers
• Prerequisites:
  • Basic understanding of business principles and practices
  • Familiarity with data analysis tools and statistical methods
  • Interest in innovation, risk-taking, and process improvement

Curriculum Highlights

• Key Topics Covered:
  • Essence of experimentation in business
  • Benefits of an experimenter's mindset
  • Types of business risks
  • Risk mitigation strategies
  • Formulating testable hypotheses
  • Hypothesis testing methods
  • Designing effective business experiments
  • Data collection and organization
  • Data analysis and interpretation
  • Integrating customer feedback
  • Promoting a culture of experimentation
  • Managing resistance to change
  • Evaluating business opportunities
  • A/B testing in marketing
  • Iterative product testing
  • Lean experimentation
  • Cost-benefit analysis
  • Learning and development experiments
  • Ethical guidelines in experimentation
  • Scaling successful experiments
• Key Skills Learned:
  • Identifying opportunities for innovation
  • Strategic decision-making
  • Risk assessment and mitigation
  • Hypothesis development
  • Experimental design
  • Data analysis
  • Customer-centric innovation
  • Change management
  • Marketing and product development
  • Operational efficiency
  • Financial decision-making
  • Employee engagement and performance
  • Ethical experimentation
  • Scalability and growth

Course Format

• Duration: 5.5 hours on-demand video
• Format: Self-paced online course
• Resources:
  • 2 practice tests
  • Assignments
  • 2 articles
  • 106 downloadable resources
  • Access on mobile and TV
  • Certificate of completion