Professional Diploma in CRM Platforms Management

Course Overview

• Course Title: Professional Diploma in CRM Platforms Management
• Instructor: MTF Institute of Management, Technology and Finance
• Target Audience: Business experts, tech experts, and individuals interested in banking, retail, CRM, fintech, and digital implementation
• Prerequisites: None

Curriculum Highlights

• Key Topics Covered:
  • Business Principles of Customer Relationship Management
  • Multichannel Sales, Service, Marketing, and Business Management
  • Operational CRM
  • Analytical CRM
  • Partners CRM
• Key Skills Learned:
  • Sales Management
  • Service and claims Management
  • Cross-sale and up-sale
  • Digital Channels building

Course Format

• Duration: 2 hours on-demand video
• Format: Self-paced online course
• Resources:
  • 12 downloadable resources
  • Access on mobile and TV
  • Certificate of completion