Course Overview
- Course Title: Public Relations: Media Crisis Communications
- Instructor: TJ Walker
- Target Audience: CEOs, PR managers, crisis managers, and anyone responsible for the reputation of an organization
- Prerequisites:
- Video Camera (cell phone or webcam will work)
- A Desire to become a better communicator
- A willingness to speak in stressful situations
Curriculum Highlights
- Key Topics Covered:
- Crisis communications management
- Media preparation and delivery
- Message development and rehearsal
- Media management
- Crisis planning and press conferences
- Media statements and sound bites
- Delivering bad news to customers
- Selling with stories
- Communicating to drive change
- Speaking under pressure
- Key Skills Learned:
- Manage Crisis Communications
- Appear Confident on Camera
- Prepare Messages
- Speak in Sound Bites
- Handle tough questions
- Communicate well in crisis
Course Format
- Duration: 1.5 hours on-demand video
- Format: Self-paced online course
- Resources:
- 8 articles
- 5 downloadable resources
- Access on mobile and TV
- Certificate of completion