Public Relations: Media Crisis Communications

Course Overview

• Course Title: Public Relations: Media Crisis Communications
• Instructor: TJ Walker
• Target Audience: CEOs, PR managers, crisis managers, and anyone responsible for the reputation of an organization
• Prerequisites:
  • Video Camera (cell phone or webcam will work)
  • A Desire to become a better communicator
  • A willingness to speak in stressful situations

Curriculum Highlights

• Key Topics Covered:
  • Crisis communications management
  • Media preparation and delivery
  • Message development and rehearsal
  • Media management
  • Crisis planning and press conferences
  • Media statements and sound bites
  • Delivering bad news to customers
  • Selling with stories
  • Communicating to drive change
  • Speaking under pressure
• Key Skills Learned:
  • Manage Crisis Communications
  • Appear Confident on Camera
  • Prepare Messages
  • Speak in Sound Bites
  • Handle tough questions
  • Communicate well in crisis

Course Format

• Duration: 1.5 hours on-demand video
• Format: Self-paced online course
• Resources:
  • 8 articles
  • 5 downloadable resources
  • Access on mobile and TV
  • Certificate of completion