Course Overview
- Course Title: Competitive Analysis With ChatGPT
- Instructor: Dr. Amar Massoud
- Target Audience:
- Business owners and entrepreneurs
- Marketing and strategy professionals
- Consultants and analysts
- Professionals interested in AI for market research
- Prerequisites:
- No prior experience with AI or competitive analysis required
- Basic understanding of business strategy helpful but not necessary
- Access to ChatGPT or similar AI tools recommended
- Willingness to apply AI insights to real-world business cases
Curriculum Highlights
- Key Topics Covered:
- Fundamentals of competitive analysis and industry benchmarking
- Using ChatGPT for market intelligence and competitor tracking
- Automating data collection and SWOT analysis
- Developing AI-driven business positioning strategies
- Identifying competitor strengths, weaknesses, opportunities, and threats
- Applying AI to enhance product development and marketing strategies
- Exploring additional AI tools for competitive analysis
- Measuring and optimizing AI-driven analysis impact
- Key Skills Learned:
- Use AI-powered tools for competitive analysis
- Gather and analyze competitor insights using ChatGPT
- Perform industry benchmarking and SWOT analysis with AI
- Develop AI-driven strategies for business positioning
Course Format
- Duration: 2 hours on-demand video
- Format: Self-paced online course
- Resources:
- Assignments
- Access on mobile and TV
- Certificate of completion