Competitive Analysis With ChatGPT

Course Overview

• Course Title: Competitive Analysis With ChatGPT
• Instructor: Dr. Amar Massoud
• Target Audience:
  • Business owners and entrepreneurs
  • Marketing and strategy professionals
  • Consultants and analysts
  • Professionals interested in AI for market research
• Prerequisites:
  • No prior experience with AI or competitive analysis required
  • Basic understanding of business strategy helpful but not necessary
  • Access to ChatGPT or similar AI tools recommended
  • Willingness to apply AI insights to real-world business cases

Curriculum Highlights

• Key Topics Covered:
  • Fundamentals of competitive analysis and industry benchmarking
  • Using ChatGPT for market intelligence and competitor tracking
  • Automating data collection and SWOT analysis
  • Developing AI-driven business positioning strategies
  • Identifying competitor strengths, weaknesses, opportunities, and threats
  • Applying AI to enhance product development and marketing strategies
  • Exploring additional AI tools for competitive analysis
  • Measuring and optimizing AI-driven analysis impact
• Key Skills Learned:
  • Use AI-powered tools for competitive analysis
  • Gather and analyze competitor insights using ChatGPT
  • Perform industry benchmarking and SWOT analysis with AI
  • Develop AI-driven strategies for business positioning

Course Format

• Duration: 2 hours on-demand video
• Format: Self-paced online course
• Resources:
  • Assignments
  • Access on mobile and TV
  • Certificate of completion