ChatGPT and Generative AI in Business, Management, Marketing

ChatGPT and Generative AI in Business, Management, Marketing – by MTF Institute of Management, Technology and Finance

Updated July 2026 – This free Udemy course teaches product‑management professionals how to embed ChatGPT and generative AI into every stage of the business lifecycle. Learners finish with a verified MTF Institute certificate, a ready‑to‑show product‑management portfolio, and practical skills that can be applied to real‑world strategy, marketing, and innovation projects.

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What You'll Learn

• Build AI‑enhanced product vision boards using custom ChatGPT prompts.
• Master the creation of Business Model Canvas drafts generated by ChatGPT.
• Learn how to design Kano Model surveys and prioritize features with AI assistance.
• Understand Porter’s Five Forces analysis through automated prompt engineering.
• Create a complete product‑management portfolio that showcases AI‑driven deliverables.
• Implement a reusable ChatGPT prompting framework tailored for product management workflows.
• Apply critical review techniques to refine AI‑generated outputs for strategic alignment.
• Analyze real‑world case studies to translate generative AI insights into actionable business decisions.

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Course Details

• Instructor: MTF Institute of Management, Technology and Finance
• Rating: 4.5 stars (based on student reviews)
• Language: English (en‑US)
• Certificate: Yes, upon completion (Udemy certificate + official MTF Institute certificate)
• Includes: Lifetime access to all video lessons, mobile‑friendly streaming, downloadable resources and practice prompts

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What This Course Covers

ChatGPT Account Creation

• Step‑by‑step guide to registering a ChatGPT account
• Security best practices for API key management
• Overview of subscription tiers and usage limits
• Initial test prompts to verify successful setup

Prompting Framework

• General ChatGPT Prompt Structure Template custom‑developed for product management
• Reusable prompt blocks for vision boards, business models, and strategic analyses
• Sample prompt libraries covering core product‑management frameworks
• Techniques for refining prompts to improve relevance and accuracy

Product Vision Board

• Generating draft vision statements with AI assistance
• Aligning vision board elements to market needs and stakeholder goals
• Critical review workflow to polish AI‑generated content
• Exporting the final board to presentation‑ready formats

Business Model Canvas

• Crafting prompts that produce complete canvas sections (value proposition, channels, revenue streams)
• Iterative review cycles to ensure strategic coherence
• Incorporating market data and competitor insights via AI
• Finalizing a polished Business Model Canvas for stakeholder review

Kano Model

• Writing prompts that elicit feature classifications (must‑be, performance, delighters)
• Using AI to simulate customer feedback and prioritize features
• Analyzing results to inform product roadmaps
• Refinement steps to align Kano outcomes with business objectives

Porter’s Five Forces Model

• Prompt design for generating comprehensive industry force analyses
• Integrating AI‑derived data on competitors, suppliers, and substitutes
• Critical assessment of AI output to avoid bias
• Preparing a strategic report ready for executive presentation

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Who Should Take This Course

• Product Managers and Product Owners seeking AI‑driven efficiency in deliverable creation
• Entrepreneurs who want to accelerate business‑model development with generative AI
• Aspiring product professionals looking to add a verified AI‑skillset to their résumé
• Marketing strategists interested in using ChatGPT for rapid market‑analysis and positioning
• Business analysts aiming to modernize strategic frameworks through AI automation

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Prerequisites

• No prior experience needed — this course is beginner‑friendly
• Recommended: basic understanding of product‑management terminology (e.g., vision board, Business Model Canvas)

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Why Enroll in This Course

The curriculum blends theory with hands‑on projects, so learners can apply AI tools to real product‑management challenges immediately. A free coupon provides 100 % off for a limited time, making the Udemy certification accessible without cost. Compared with generic AI tutorials, this course focuses exclusively on business, management, and marketing contexts, delivering a niche skill set that employers actively seek.

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Course Highlights

• Lifetime access to all video lessons and supplemental materials
• Self‑paced learning that fits any schedule
• Dual certification – Udemy certificate plus official MTF Institute credential
• Capstone portfolio built with AI‑generated deliverables for LinkedIn and recruiters
• Mobile‑friendly streaming on phones, tablets, and TVs
• Community network of over 380 000 global learners for ongoing support

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Frequently Asked Questions

Q: Is this course really free?
A: Yes. With the current free coupon, you can enroll at no cost, receiving full access to all lectures, resources, and the dual certification upon completion.

Q: What will I learn in this ChatGPT and Generative AI course?
A: You will master prompt engineering for product‑management tools, generate AI‑driven vision boards, Business Model Canvas, Kano and Porter’s Five Forces analyses, and compile a professional portfolio that demonstrates AI‑enhanced strategic thinking.

Q: Do I get a certificate after completing this course?
A: Upon finishing the course you receive the standard Udemy certificate and an official MTF Institute certificate with a verifiable Student ID, both of which can be added to your LinkedIn profile.

Q: Is this course suitable for beginners?
A: Absolutely. The course starts with ChatGPT account setup and basic prompting concepts, making it accessible to anyone without prior AI or product‑management experience.

Q: How long do I have to enroll for free?
A: The free coupon is available for a limited period; enrolling before the coupon expires secures 100 % off the regular Udemy price.

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Final Thoughts

ChatGPT and Generative AI in Business, Management, Marketing equips product professionals, entrepreneurs, and aspiring managers with actionable AI skills and a portfolio that stands out to recruiters. Enroll now, claim the free coupon, and start transforming your product‑management workflow with generative AI today.