CEO Playbook: Generative AI for Business Transformation

Course Overview

• Course Title: CEO Playbook: Generative AI for Business Transformation
• Instructor: Dr. Amar Massoud
• Target Audience:
  • CEOs
  • Executives
  • Business leaders
• Prerequisites:
  • No prior AI knowledge required
  • Basic understanding of business operations is helpful

Curriculum Highlights

• Key Topics Covered:
  • Developing AI-aligned vision and strategy
  • Leveraging Generative AI for data-driven decision-making
  • Identifying and implementing AI opportunities across business functions
  • Measuring AI success using KPIs and ROI frameworks
  • Practical applications of Generative AI
  • AI-powered product development
  • Enhancing customer engagement with AI-powered tools
  • Optimizing workflows in finance and logistics
  • Ethical AI adoption
  • Addressing bias and ensuring compliance with regulations
• Key Skills Learned:
  • Developing AI vision and strategy
  • Integrating AI into business functions
  • Measuring AI impact through KPIs and ROI frameworks
  • Implementing ethical AI practices
  • Using AI for data-driven decision-making
  • Enhancing customer engagement with AI
  • Optimizing workflows with AI

Course Format

• Duration:
  • 2 hours on-demand video
  • Assignments
• Format: Self-paced online course
• Resources:
  • Access on mobile and TV
  • Certificate of completion
  • Ready-to-use templates for AI vision statements, roadmaps, customer engagement strategies