Course Overview
- Course Title: Business, Competitive, Digital, Innovation & Growth Strategy
- Instructor: Dr. José Prabhu J
- Target Audience: Professionals looking to drive organizational success in a dynamic market environment
- Prerequisites: Basic skills and ideas of Business & Digital Innovation
Curriculum Highlights
- Key Topics Covered:
- Fundamentals of Business Strategy
- Competitive Strategy and Analysis
- Digital Transformation Strategy
- Innovation Strategy
- Growth Strategy Development
- Strategic Leadership and Management
- Competitive Intelligence and Market Research
- Metrics and Evaluation of Strategies
- Key Skills Learned:
- Articulate key components of business strategy and strategic planning processes
- Use frameworks like Porter’s Five Forces to assess market competition
- Create and implement digital strategies
- Drive innovation and manage innovation projects
- Develop growth strategies and measure their effectiveness
- Lead strategic initiatives and manage change effectively
- Gather and analyze competitive intelligence and market research
- Use key performance indicators to evaluate strategic initiatives
- Apply strategic leadership principles
Course Format
- Duration: 1.5 hours on-demand video
- Format: Self-paced online course
- Resources:
- Access on mobile and TV
- Certificate of completion