Business

Brand Management with Generative AI

Course Overview

  • Course Title: Brand Management with Generative AI
  • Instructor: Anton Voroniuk (GenAI Expert, Google Academy Trainer, CEO of SkillsBooster Academy)
  • Target Audience:
    • Aspiring brand managers and marketers
    • Entrepreneurs and small business owners
    • Digital marketers seeking AI-driven branding skills
    • Content creators and social media managers
    • Beginners with no prior AI or branding experience
  • Prerequisites:
    • No prior branding or AI experience required
    • Free/trial accounts for tools: ChatGPT, Claude, Notion AI, DALL路E, Sora
    • Willingness to experiment with AI-powered branding workflows

Curriculum Highlights

  • Key Topics Covered:
    • AI-driven brand strategy from scratch or optimization
    • Brand voice, personality, and visual identity with AI tools
    • Competitor research & audience sentiment analysis (ChatGPT, Claude, Perplexity AI)
    • On-brand image & video creation (DALL路E, Sora)
    • Personalized campaign messaging at scale
    • Real-time brand monitoring (visibility, engagement, sentiment)
    • Ethical AI governance in branding
  • Key Skills Learned:
    • Build AI-powered brand strategies with measurable impact
    • Generate on-brand content (text, visuals, videos) using Generative AI
    • Automate competitor & market analysis with AI research tools
    • Design AI-assisted marketing campaigns (planning, execution, optimization)
    • Maintain brand consistency across channels with AI workflows

Course Format

  • Duration: 6.5 hours on-demand video
  • Format: Self-paced online course (lifetime access)
  • Resources:
    • Downloadable materials (templates, checklists)
    • Quizzes & exercises for hands-on practice
    • Certificate of completion (Udemy-accredited)
    • Mobile & TV access for flexible learning
    • Instructor Q&A support

Additional Details

  • Course Structure (Modules):
    • Foundations of AI-Driven Brand Strategy
    • Defining Brand Identity & Voice with ChatGPT
    • Positioning & Competitive Analysis with AI Research Tools
    • Creative Asset Creation with DALL路E and Sora
    • Campaign Planning & Automation with Copilot & Notion AI
    • Governance, Ethics, and Consistency in AI Branding
    • Final Project: Build a Complete AI-Powered Brand Strategy
  • Instructor Credentials:
    • 4.4/5 instructor rating (42,986 reviews)
    • 980,221+ students enrolled across 122 courses
    • 15+ years in digital marketing & AI training
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