Course Overview
- Course Title: Brand Management with Generative AI
- Instructor: Anton Voroniuk (GenAI Expert, Google Academy Trainer, CEO of SkillsBooster Academy)
- Target Audience:
- Aspiring brand managers and marketers
- Entrepreneurs and small business owners
- Digital marketers seeking AI-driven branding skills
- Content creators and social media managers
- Beginners with no prior AI or branding experience
- Prerequisites:
- No prior branding or AI experience required
- Free/trial accounts for tools: ChatGPT, Claude, Notion AI, DALL路E, Sora
- Willingness to experiment with AI-powered branding workflows
Curriculum Highlights
- Key Topics Covered:
- AI-driven brand strategy from scratch or optimization
- Brand voice, personality, and visual identity with AI tools
- Competitor research & audience sentiment analysis (ChatGPT, Claude, Perplexity AI)
- On-brand image & video creation (DALL路E, Sora)
- Personalized campaign messaging at scale
- Real-time brand monitoring (visibility, engagement, sentiment)
- Ethical AI governance in branding
- Key Skills Learned:
- Build AI-powered brand strategies with measurable impact
- Generate on-brand content (text, visuals, videos) using Generative AI
- Automate competitor & market analysis with AI research tools
- Design AI-assisted marketing campaigns (planning, execution, optimization)
- Maintain brand consistency across channels with AI workflows
Course Format
- Duration: 6.5 hours on-demand video
- Format: Self-paced online course (lifetime access)
- Resources:
- Downloadable materials (templates, checklists)
- Quizzes & exercises for hands-on practice
- Certificate of completion (Udemy-accredited)
- Mobile & TV access for flexible learning
- Instructor Q&A support
Additional Details
- Course Structure (Modules):
- Foundations of AI-Driven Brand Strategy
- Defining Brand Identity & Voice with ChatGPT
- Positioning & Competitive Analysis with AI Research Tools
- Creative Asset Creation with DALL路E and Sora
- Campaign Planning & Automation with Copilot & Notion AI
- Governance, Ethics, and Consistency in AI Branding
- Final Project: Build a Complete AI-Powered Brand Strategy
- Instructor Credentials:
- 4.4/5 instructor rating (42,986 reviews)
- 980,221+ students enrolled across 122 courses
- 15+ years in digital marketing & AI training


