Behavioral Science for Effective Product Management

Course Overview

• Course Title: Behavioral Science for Effective Product Management
• Instructor: YouAccel Training
• Target Audience: Product managers, marketers, user experience designers
• Prerequisites: None

Curriculum Highlights

• Key Topics Covered:
  • Understanding market trends and technical skills in product management
  • Consumer behavior and decision-making processes
  • Behavioral science principles for predicting consumer choices
  • Psychological principles for enhancing user experience
  • Cognitive biases and heuristics in product design
  • Integrating behavioral science into product management strategies
  • Conducting behavioral research and designing experiments
  • Analyzing key behavioral patterns to anticipate consumer needs
  • Implementing behavioral insights in product development and marketing
  • Fostering collaboration and learning from diverse peer experiences
• Key Skills Learned:
  • Predicting consumer choices
  • Enhancing user experience through psychological principles
  • Applying cognitive biases and heuristics
  • Conducting behavioral research and designing experiments
  • Analyzing behavioral patterns
  • Implementing behavioral insights in product development and marketing

Course Format

• Duration: 13.5 hours on-demand video
• Format: Self-paced online course
• Resources:
  • 1 article
  • 50 downloadable resources
  • Access on mobile and TV
  • Certificate of completion