Course Overview
- Course Title: Become a Certified E-Commerce Marketing Master
- Instructor: Masters Academy
- Target Audience:
- Small business owners looking to establish a solid foundation in ecommerce marketing
- Marketers seeking to enhance their understanding of effective ecommerce strategies
- Individuals interested in learning how to promote and grow an online business
- Prerequisites: None
Curriculum Highlights
- Key Topics Covered:
- Landing Page Tools To Increase Conversions
- Types of Landing Pages and When to Use Them
- Split Testing in Digital Marketing
- How to Do Split Testing: 15 Steps for the Perfect A/B Testing
- How To Create a Social Media Calendar: Plan Content Easily
- 12 Strategies For Creating an Effective Social Media Content
- How to Do Keyword Research for SEO & PPC (Step-by-Step)
- Search Engine Optimization (SEO) Starter Guide
- How can you optimize your on-page SEO?
- Best practices for SEO-friendly URLs
- What is a Sales Funnel? Understanding the Path to Purchase
- How To Build Your First Sales Funnel In Under 1 Hour
- How to Map Your Content to the Buyer's Journey?
- Content marketing for each stage of the buyer journey
- Using Heat Mapping to Drive Website Conversion: A Step-by-Step
- Heat Maps: Types, Benefits & How to Use Them
- How To Format Your Blog Posts So People Are Actually Reading
- How to Build Your Social Media Marketing Strategy?
- How To Set and Exceed Social Media Goals?
- How to Write a Good Blog Post: A Complete Step-by-Step Process
- Advanced Google Tag Manager Tips Every Marketer Should Know Presented
- Install Google Analytics 4 with Google Tag Manager
- Google Tag Manager Ecommerce Tracking Guide
- Track Single-Page Applications with GA4 & Google Tag Manager
- How to Install Google Tag Manager in WordPress?
- Key Skills Learned:
- Develop an effective ecommerce marketing strategy tailored for your business
- Discover techniques for attracting qualified traffic and increasing conversions on your online marketplace
- Learn best practices for enhancing customer engagement and retention for long-term success
Course Format
- Duration: 7.5 hours on-demand video
- Format: Self-paced online course
- Resources:
- Access on mobile and TV
- Certificate of completion