Become a Certified E-Commerce Marketing Master

Course Overview

• Course Title: Become a Certified E-Commerce Marketing Master
• Instructor: Masters Academy
• Target Audience:
  • Small business owners looking to establish a solid foundation in ecommerce marketing
  • Marketers seeking to enhance their understanding of effective ecommerce strategies
  • Individuals interested in learning how to promote and grow an online business
• Prerequisites: None

Curriculum Highlights

• Key Topics Covered:
  • Landing Page Tools To Increase Conversions
  • Types of Landing Pages and When to Use Them
  • Split Testing in Digital Marketing
  • How to Do Split Testing: 15 Steps for the Perfect A/B Testing
  • How To Create a Social Media Calendar: Plan Content Easily
  • 12 Strategies For Creating an Effective Social Media Content
  • How to Do Keyword Research for SEO & PPC (Step-by-Step)
  • Search Engine Optimization (SEO) Starter Guide
  • How can you optimize your on-page SEO?
  • Best practices for SEO-friendly URLs
  • What is a Sales Funnel? Understanding the Path to Purchase
  • How To Build Your First Sales Funnel In Under 1 Hour
  • How to Map Your Content to the Buyer's Journey?
  • Content marketing for each stage of the buyer journey
  • Using Heat Mapping to Drive Website Conversion: A Step-by-Step
  • Heat Maps: Types, Benefits & How to Use Them
  • How To Format Your Blog Posts So People Are Actually Reading
  • How to Build Your Social Media Marketing Strategy?
  • How To Set and Exceed Social Media Goals?
  • How to Write a Good Blog Post: A Complete Step-by-Step Process
  • Advanced Google Tag Manager Tips Every Marketer Should Know Presented
  • Install Google Analytics 4 with Google Tag Manager
  • Google Tag Manager Ecommerce Tracking Guide
  • Track Single-Page Applications with GA4 & Google Tag Manager
  • How to Install Google Tag Manager in WordPress?
• Key Skills Learned:
  • Develop an effective ecommerce marketing strategy tailored for your business
  • Discover techniques for attracting qualified traffic and increasing conversions on your online marketplace
  • Learn best practices for enhancing customer engagement and retention for long-term success

Course Format

• Duration: 7.5 hours on-demand video
• Format: Self-paced online course
• Resources:
  • Access on mobile and TV
  • Certificate of completion