Authentic Engagement Through Influencer Partnerships 2.0

Course Overview

• Course Title: Authentic Engagement Through Influencer Partnerships 2.0
• Instructor: Dr. José Prabhu J
• Target Audience:
  • Marketing professionals
  • Business owners
  • Aspiring influencers
• Prerequisites:
  • Basic skills and ideas of Influencer Partnerships

Curriculum Highlights

• Key Topics Covered:
  • Introduction to Influencer Marketing
  • Identifying the Right Influencers for Your Brand
  • Building Authentic Influencer Relationships
  • Crafting Engaging and Authentic Content
  • Choosing the Right Platforms and Channels
  • Measuring Success and ROI of Influencer Campaigns
  • Navigating Challenges and Ethical Considerations
  • Future Trends in Influencer Marketing
• Key Skills Learned:
  • Understand the fundamentals of influencer marketing
  • Identify suitable influencers for brand collaboration
  • Develop strong influencer relationships
  • Create authentic and engaging content
  • Select the best platforms for influencer campaigns
  • Measure and analyze influencer marketing performance
  • Address ethical and compliance issues in influencer marketing
  • Anticipate future trends in influencer marketing

Course Format

• Duration: 1 hour on-demand video
• Format: Self-paced online course
• Resources:
  • Access on mobile and TV
  • Certificate of completion