Agile Marketing Mastery: Implementing Marketing Sprints

Course Overview

• Course Title: Agile Marketing Mastery: Implementing Marketing Sprints
• Instructor: Gopaluni Sai Karthik
• Target Audience:
  • Marketers
  • Team leads
  • Business owners
  • Project managers
• Prerequisites:
  • Basic Marketing Knowledge
  • Willingness to Learn Agile Methodologies
  • Access to a Computer & Internet
  • Interest in Improving Marketing Efficiency

Curriculum Highlights

• Key Topics Covered:
  • Agile Marketing Fundamentals
  • Building and Managing a Marketing Backlog
  • Planning and Executing Marketing Sprints
  • Conducting Daily Stand-Ups and Retrospectives
  • Measuring Marketing Sprint Performance
  • Agile Marketing Tools
  • Performance Measurement Techniques
  • Stakeholder Management Strategies
  • Feedback Incorporation
  • Scaling Agile Marketing
  • Addressing Common Challenges in Agile Implementation
• Key Skills Learned:
  • Conducting Customer Research
  • Developing a Structured Marketing Backlog
  • Executing Sprint Planning
  • Running Daily Stand-Ups
  • Conducting Retrospectives
  • Driving Continuous Improvements
  • Optimizing Marketing Sprints
  • Scaling Agile Marketing Across Teams

Course Format

• Duration: 2 hours on-demand video
• Format: Self-paced online course
• Resources:
  • Access on mobile and TV
  • Certificate of completion