Advanced Advertising Strategy: Data, Creativity & AI

Course Overview

• Course Title: Advanced Advertising Strategy: Data, Creativity & AI
• Instructor: Ventseslav Hikov
• Target Audience: Marketing professionals, business professionals, individuals interested in advertising
• Prerequisites: Basic understanding of marketing concepts (not mandatory)

Curriculum Highlights

• Key Topics Covered:
  • Market research fundamentals
  • Target audience analysis
  • Creative campaign development
  • Multichannel integration
  • Performance measurement
  • AI and technological innovation
• Key Skills Learned:
  • Audience analysis and targeting
  • Creative campaign development
  • Data-driven decision making
  • Multichannel advertising strategy
  • Campaign performance measurement and optimization

Course Format

• Duration: 2 hours of on-demand video
• Format: Self-paced online course
• Resources:
  • 1 practice test
  • Assignments
  • 10 articles
  • 21 downloadable resources
  • Access on mobile and TV
  • Certificate of completion

Additional Information

• Course Details: Advanced Advertising Strategy: Data, Creativity & AI
• Instructor Bio: Ventseslav Hikov, Chief Strategy Officer at Graffiti BBDO, with 4.8 instructor rating and 37,822 students.