Master Course in Account Based Marketing (ABM) 2.0

Course Overview

• Course Title: Master Course in Account Based Marketing (ABM) 2.0
• Instructor: Dr. José Prabhu J
• Target Audience:
  • Marketers
  • Sales professionals
  • Business owners
  • Digital marketing enthusiasts
• Prerequisites:
  • Basic digital marketing skills
  • Basic content marketing skills

Curriculum Highlights

• Key Topics Covered:
  • Introduction and Importance of Account-Based Marketing (ABM) 2.0
  • Types and ABM strategy for B2B, Lead Generation vs. Demand Generation of ABM
  • Benefits of the framework and account-based marketing tactics
  • Establish an Account-Based Marketing Strategy for your business
  • Account-Based Marketing tools, channels, funnels, budget, and content strategy
• Key Skills Learned:
  • Understanding ABM 2.0
  • Developing ABM strategies for B2B marketing
  • Analyzing ABM benefits and tactics
  • Creating and managing ABM strategies
  • Utilizing ABM tools and content strategies

Course Format

• Duration: 1 hour on-demand video
• Format: Self-paced online course
• Resources:
  • Access on mobile and TV
  • Certificate of completion