Course Overview
- Course Title: 100 Days of Google Ads & Microsoft Ads: Ultimate Bootcamp
- Instructor: Sivakishore Reddy
- Target Audience:
- Digital marketing beginners eager to get started with Google Ads and Microsoft Ads.
- Professionals looking to sharpen their advertising skills and broaden their platform expertise.
- Anyone who wants to master both Google Ads and Microsoft Ads to unlock new opportunities and drive success for their business or clients.
- Prerequisites: None
Curriculum Highlights
- Key Topics Covered:
- Complete Google Ads - Basic to Advanced Concepts with Practical Examples
- Complete Microsoft Ads - Basic to Advanced Concepts with Practical Examples
- Search Ads 360 (SA360) - Premium tool for Paid Search
- Google Ads Manager account (Previously MCC - My Client Center)
- Proven Strategies, and Best Practices for Client Goals (Ecommerce & Service industries)
- 100+ Real World Examples to Understand How Things are Done
- Performance Analysis for different levels in Google Ads & Bing Ads
- Building Full Fledged Campaigns Strategically
- Understanding Google Ads and Microsoft Ads Algorithms
- Microsoft Excel & Google Sheet, Formulas Related To Paid Advertising
- Everything About Google Ads
- Everything About Microsoft Ads (Bing Ads)
- Google Ads - Paid Search Campaign
- Google Ads - Shopping Campaign
- Google Ads - Phone Call Campaign
- Google Ads - Performance Max Campaign
- Google Ads - Display Campaign
- Google Ads - Demand Gen Campaign
- Google Ads - Video Campaign
- Google Merchant Center
- Complete Google Ads Editor
- Microsoft Ads - Paid Search Campaign
- Microsoft Ads - Shopping Campaign
- Microsoft Ads - Performance Max Campaign
- Microsoft Ads - Audience Campaign (Display, Native & Video Ads)
- Complete Microsoft Ads Editor
- Microsoft Merchant Center
- Google Ads & Microsoft Ads Remarketing Setup
- Key Skills Learned:
- Mastering Google Ads from Start to Finish
- Optimizing ads for maximum reach and conversions
- Using Google Ads Editor to streamline workflow
- Managing product listings with Google Merchant Center
- Creating and managing effective campaigns on Microsoft Ads
- Using Microsoft Ads Editor and Microsoft Merchant Center
- Managing multiple Google Ads accounts using Manager Accounts
- Diving into Search Ads 360 for large-scale search campaigns
- Working with real-world examples and practical exercises
- Building confidence in creating, managing, and optimizing ads
- Learning at your own pace with clear, actionable steps
Course Format
- Duration: 42 hours on-demand video
- Format: Self-paced online course
- Resources:
- Assignments
- 5 articles
- Access on mobile and TV
- Certificate of completion