100 Days of Google Ads & Microsoft Ads: Ultimate Bootcamp

Course Overview

• Course Title: 100 Days of Google Ads & Microsoft Ads: Ultimate Bootcamp
• Instructor: Sivakishore Reddy
• Target Audience:
  • Digital marketing beginners eager to get started with Google Ads and Microsoft Ads.
  • Professionals looking to sharpen their advertising skills and broaden their platform expertise.
  • Anyone who wants to master both Google Ads and Microsoft Ads to unlock new opportunities and drive success for their business or clients.
• Prerequisites: None

Curriculum Highlights

• Key Topics Covered:
  • Complete Google Ads - Basic to Advanced Concepts with Practical Examples
  • Complete Microsoft Ads - Basic to Advanced Concepts with Practical Examples
  • Search Ads 360 (SA360) - Premium tool for Paid Search
  • Google Ads Manager account (Previously MCC - My Client Center)
  • Proven Strategies, and Best Practices for Client Goals (Ecommerce & Service industries)
  • 100+ Real World Examples to Understand How Things are Done
  • Performance Analysis for different levels in Google Ads & Bing Ads
  • Building Full Fledged Campaigns Strategically
  • Understanding Google Ads and Microsoft Ads Algorithms
  • Microsoft Excel & Google Sheet, Formulas Related To Paid Advertising
  • Everything About Google Ads
  • Everything About Microsoft Ads (Bing Ads)
  • Google Ads - Paid Search Campaign
  • Google Ads - Shopping Campaign
  • Google Ads - Phone Call Campaign
  • Google Ads - Performance Max Campaign
  • Google Ads - Display Campaign
  • Google Ads - Demand Gen Campaign
  • Google Ads - Video Campaign
  • Google Merchant Center
  • Complete Google Ads Editor
  • Microsoft Ads - Paid Search Campaign
  • Microsoft Ads - Shopping Campaign
  • Microsoft Ads - Performance Max Campaign
  • Microsoft Ads - Audience Campaign (Display, Native & Video Ads)
  • Complete Microsoft Ads Editor
  • Microsoft Merchant Center
  • Google Ads & Microsoft Ads Remarketing Setup
• Key Skills Learned:
  • Mastering Google Ads from Start to Finish
  • Optimizing ads for maximum reach and conversions
  • Using Google Ads Editor to streamline workflow
  • Managing product listings with Google Merchant Center
  • Creating and managing effective campaigns on Microsoft Ads
  • Using Microsoft Ads Editor and Microsoft Merchant Center
  • Managing multiple Google Ads accounts using Manager Accounts
  • Diving into Search Ads 360 for large-scale search campaigns
  • Working with real-world examples and practical exercises
  • Building confidence in creating, managing, and optimizing ads
  • Learning at your own pace with clear, actionable steps

Course Format

• Duration: 42 hours on-demand video
• Format: Self-paced online course
• Resources:
  • Assignments
  • 5 articles
  • Access on mobile and TV
  • Certificate of completion