Master Course in Service Marketing 2.0

Course Overview

• Course Title: Master Course in Service Marketing 2.0
• Instructor: Dr. José Prabhu J
• Target Audience:
  • Professionals in marketing and service industries
  • Students interested in service marketing
  • Business owners and entrepreneurs
• Prerequisites:
  • Basic skills and ideas of marketing

Curriculum Highlights

• Key Topics Covered:
  • Introduction to Service Marketing
  • Consumer Behavior in Service Marketing
  • Service Marketing Strategy
  • Service Marketing Mix (7Ps)
  • Service Marketing Planning and Implementation
  • Contemporary Issues in Service Marketing
  • Sales Forecasting in Sales Management
  • Machine Learning & Sales Forecasting
  • Sales and Distribution Management
  • Types of Marketing Management, Marketing Functions, and Marketing Stages
  • International Marketing
  • How to Become a Marketing Director
  • Marketing Research Types and Methods
  • Entrepreneurial Market Research and Marketing Strategy
  • Marketing Psychology Theories, Practices, Colors and Social Media
  • Fundamentals and Strategies of Network Marketing
  • SEO, PPC and SEM
  • Sales Funnels and Landing Pages
  • Web Marketing Tools and Technologies
  • Account Based Marketing (ABM) Strategies
  • Cost-Per-Action (CPA) Marketing, Video & Newsletter Marketing
  • Video Marketing Strategies for Your Service and Product Sales
  • Remote (Online) Sales and Steps
  • Agile Marketing
  • Develop the Sales Plan
  • Service Marketing Innovation and Marketing Campaigns
  • Marketing Channels and Techniques
  • CRM (Customer Relationship) in Marketing
  • Understanding Consumer Behavior: The Key to Successful Marketing
  • Marketing and Branding
  • Mastering Geotargeted Advertising and Social Media Strategies for Local Impact
  • Integrated Sales Management Strategies
  • Media Advertising Planning
  • How to Become a Marketing Manager, Marketing Expert and Analyst
  • Brand Equity Fundamentals for Your Products and Services
  • Analyzing Competitors and Positioning
  • Digital Transformation in Service Marketing
  • Service Innovation and Design Thinking
  • Service Customization and Personalization
  • Service Quality and Excellence
  • Co-Creation of Value in Services
  • Building Service Brand Identity
  • Digital Customer Journey Mapping in Services
  • Managing Online Service Communities
  • Service Marketing Analytics
  • Artificial Intelligence in Service Marketing
  • Managing Customer Experience (CX)
  • Omni-Channel Service Delivery
  • Crisis Management in Service Marketing
  • Pricing Strategies for Services
  • Service Ecosystem Management
  • Ethical Considerations in Service Marketing
  • Globalization and Cross-Cultural Service Marketing
  • Service Marketing in B2B Environments
  • Sustainability in Service Marketing
  • Mobile Marketing in Services
  • Loyalty Programs and Retention Strategies
  • The Role of Word-of-Mouth and Referrals in Service Marketing
  • Understanding the Sales Technology and Sales Automation Process
  • The Significance of Personal Branding in Sales and Marketing
  • Elevating Sales Leadership: Inspiring and Managing High-Performing Teams
  • CRM in Customer Segmenting and Targeting
  • Understanding Service Business Strategy
  • Measuring Customer Satisfaction in Services
  • The Role of Emotions in Service Marketing
  • Managing Service Employee-Client Interactions
  • Service Blueprinting and Process Improvement
  • Influencer Marketing in Services
  • Social Media Strategy for Service Brands
  • Corporate Social Responsibility (CSR) in Services
  • Emerging Trends in Service Marketing
  • Building Long-Term Customer Relationships in Services
  • Service Leadership and Organizational Culture
  • Customer Privacy and Data Security in Services
  • Experiential Marketing for Services
  • The Sharing Economy and Service Marketing
  • Healthcare Service Industry Overview
  • Financial Services Industry Overview
  • Educational Services Industry Overview
  • Business Services Industry Overview
  • Healthcare Service Delivery Models
  • Financial Service Delivery Models
  • Technology Service Delivery Models
  • Educational Service Delivery Models
  • Business Service Delivery Models
  • Healthcare Organizational Lead